Hulk
After starring for many years in the Marvel UK flagship title, The Mighty World of Marvel, the Hulk was given his own weekly book. Explaining the thinking behind the comic Dez Skinn said: "I was wanting an adventure anthology title more than a super-hero one. Super-heroes had never been big sellers in the UK, we had plenty of legends of the past to spin fantasies about. So I went that route, picking existing Marvel characters who weren't really cut from the super-hero cloth."[2]